A carefully crafted identity spearheading the research community with collaborative tools taking the lead.

Love Your Thinking

Parsd is a Stockholm-based startup that aims to revolutionize the research community. Their digital platform facilitates the sharing of data models and methods, enabling users to spend less time on data summarization and more time on extracting valuable insights from sed data.

In close collaboration with the founders me and a small design team developed comprehensive brand and communication guidelines for Parsd. The brand system is meticulously designed to reinforce the principles of community and collaboration, which are fundamental to Parsd's ethos.

Year 2021

Client Parsd

Role Design Lead, Production

Skillsets Graphic Design, Motion Design, Branding

Skillsets Graphic Design, Strategy, Motion Design

Output

parsd logo on three background
parsd logo purple background

The logomark serves as a cornerstone of the brand, encapsulating the essence of the business.

The logomark visualizes the journey users undertake as they parse data using the Parsd platform. The two rounded rectangles represent the "p" and the "d" of the company name – the start and finish, and the overlap in the center signifies the insights gained through this process.

To provide the Parsd team with a strong foundation for their launch, a series of social posts was designed aimed to amplify the brand’s identity.

parsd social media imaes - 4x on a grid
parsd social media imaes - 4x on a grid

Manrope is the ultimate Swiss Army knife of typefaces. It offers variable weight, extensive language support, and is particularly well-suited for numerical representation — crucial for many researches.

Manropes offers carefully crafted details such as semi-closed apertures, elevated smooth corners, increased mean line and lowered middle line.

The variable weight of Manrope offers enhanced versatility, enabling consistent visual hierarchy across a wide range of use cases.

parsd color scheme

The color palette consists of three distinct shades of purple, infusing the brand with a creative and vibrant essence.

Showcasing the diverse and vibrant research community empowered by Parsd is a central tenet of the brand's identity.

Multible stickers with parsd branding
hands holding parsd booklet
parsd business cards
pasd books with logo
parsd booklet team photo

Results & Takeaways

The collaborative effort between our team and the Parsd founders led to the creation of a brand that authentically represents Parsd's commitment to fostering a diverse and dynamic research community. Through meticulous design exploration, we achieved a cohesive visual identity that resonates with Parsd's core values of innovation and collaboration. On a personal level I gained a deeper appreciation for the importance of strategic research such as audience identification and positioning and its crucial role when building a strong and authentic brand. 

Parsd went on to do a successful first round of investment securing in the fall of 2021. 

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©Copyright 2024

Let’s get to know each other.
Reach out.

Tobias Malmberg

Visual Designer

Tobias Malmberg

Visual Designer

Tobias Malmberg

©Copyright 2024

22:39:23

Info

A carefully crafted identity spearheading the research community with collaborative tools taking the lead.

Love Your Thinking

Parsd is a Stockholm-based startup that aims to revolutionize the research community. Their digital platform facilitates the sharing of data models and methods, enabling users to spend less time on data summarization and more time on extracting valuable insights from sed data.

In close collaboration with the founders me and a small design team developed comprehensive brand and communication guidelines for Parsd. The brand system is meticulously designed to reinforce the principles of community and collaboration, which are fundamental to Parsd's ethos.

Year

2021

Client

Parsd

Role

Design Lead, Production

Type

Graphic Design, Strategy, Motion Design

Tobias Malmberg

Visual Designer

Tobias Malmberg

Visual Designer

Tobias Malmberg

©Copyright 2024

22:39:23

Info

Tobias Malmberg

Visual Designer

Tobias Malmberg

Visual Designer

Tobias Malmberg

©Copyright 2024

22:39:23

Info

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt

The phrase "A shift in security" emerged early on, serving as a inspiration for much of the visual exploration and layout decisions during the project's initial phases.

Manropes offers carefully crafted details such as semi-closed apertures, elevated smooth corners, increased mean line and lowered middle line.

To provide the Parsd team with a strong foundation for their launch, a series of social posts was designed aimed to amplify the brand’s identity.

parsd logo on three background
parsd logo on three background

Light to the touch, heavy on security.

parsd logo purple background
parsd logo purple background

Light to the touch, heavy on security.

Simple and powerful copy accompanied by larger than life shots of the cards aims to provide a striking and captivating impression.

Light to the touch, heavy on security.

The logomark serves as a cornerstone of the brand, encapsulating the essence of the business.

The logomark visualizes the journey users undertakes as they parse data using the Parsd platform. The two rounded rectangles represent the "p" and the "d" of the company name – the start and finish, and the overlap in the center signifies the insights gained through this process.

Manrope is the ultimate Swiss Army knife of typefaces. It offers variable weight, extensive language support, and is particularly well-suited for numerical representation — crucial for many researches.

Results & Takeaways

The collaborative effort between our team and the Parsd founders led to the creation of a brand that authentically represents Parsd's commitment to fostering a diverse and dynamic research community. Through meticulous design exploration, we achieved a cohesive visual identity that resonates with Parsd's core values of innovation and collaboration. On a personal level I gained a deeper appreciation for the importance of strategic research such as audience identification and positioning and its crucial role when building a strong and authentic brand. 

Parsd went on to do a successful first round of investment securing in the fall of 2021. 

Multible stickers with parsd branding
Multible stickers with parsd branding
parsd color scheme
parsd color scheme

The color palette consists of three distinct shades of purple, infusing the brand with a creative and vibrant essence.

parsd social media imaes - 4x on a grid
parsd social media imaes - 4x on a grid

Manropes offers carefully crafted details such as semi-closed apertures, elevated smooth corners, increased mean line and lowered middle line.

Output

Showcasing the diverse and vibrant research community empowered by Parsd is a central tenet of the brand's identity.

The variable weight of Manrope offers enhanced versatility, enabling consistent visual hierarchy across a wide range of use cases.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

parsd business cards
parsd business cards
hands holding parsd booklet
hands holding parsd booklet

The logomark serves as a cornerstone of the brand, encapsulating the essence of the business.

The logomark visualizes the journey users undertake as they parse data using the Parsd platform. The two rounded rectangles represent the "p" and the "d" of the company name – the start and finish, and the overlap in the center signifies the insights gained through this process.

pasd books with logo
pasd books with logo
parsd booklet team photo
parsd booklet team photo

Example of what an ordering process through a micro site can look like.

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Let’s get to know each other.
Reach out.